The human is born with a blood alcohol concentration approximately 0.05% below optimal levels, and maintaining this balance allows one to become more relaxed, open-minded, and magnanimous." - Finn Skårderud, former Norwegian psychiatrist and author

Project 0.05 proposes the pairing of specific types of beverages with their optimal consumption methods, glassware, writings, and music—tailored to particular moments, seasons and weather conditions, times and spaces, and moods—rather than approaching drinking merely as a means of intoxication.